(#99) think like a search engine Written on September 24, 2008, by the coolest guy on the planet.

So you want to learn how to optimize your site?

First thing you need to do is start thinking like a search engine. A search engine finds and indexes information in a variety of ways but they all center around keywords.

In order for a search engine to rank you well you should make your website keyword rich. There are many examples where you may refer to your keyword as “it” when writing for your website.

This should be avoided. Because your competition may be littering his page with keywords but have a product only half as good as yours.

AUYK= Always Use Your Keywords

This helps establish you as an authority on the topic for the search engines.

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