(#96) How to Develop a Search Marketing Strategy Written on October 7, 2008, by the coolest guy on the planet.
Strategy is defined as a long term plan of action to achieve a desired goal or outcome.
With search marketing your desired outcome is to be ranked in the popular search engines at a position where searchers will find you. In reality this usually means the front page, and the bulk of searches are usually given to just the top 3 results.
So regardless of what you do in your Search Marketing efforts you always need to make sure you have a strategy or game plan that will finish with you on top.
This may seem like common sense, yet a beginner online will read all kinds of outdated SEO mumbo jumbo and think that because some expert said it, it must be right… Read more . . .
(#97) 9 Places to Distribute Your SEO Press Releases Written on October 2, 2008, by the coolest guy on the planet.
Press Releases have a double impact when you use them correctly for with SEO.
- Press Releases give you the opportunity to deliver news to media professionals potentially getting you interviews which you can use to establish yourself as an expert.
- Press Releases can be written and optimized for the search engines by you giving you more links pointing to your site.
Many Press Release Services (including Free ones) allow you to place a link back to your site. This helps as building links is an essential part of ranking better.
Google will actually consider your site more relevant if you have a similar (as far as keywords are concerned) page linking to it or referencing it. So don’t forget to include your keywords in your press release.
Here are some of the popular Press Releases sites that I use to distribute press releases for SEO purposes.
PAID
FREE
- 24-7 pressrelease
- Free Press Release
- Trans World News
- Web Wire
- Express Press Release
- Pressbox.co.uk
- Internet Marketing News Watch (specific to the internet marketing niche)
If you dig this tip don’t forget to Digg it 
(#98) Use Search Engine Marketing Software Written on October 1, 2008, by the coolest guy on the planet.
This trick is almost too easy.
You see, doing your own SEO requires a lot of time and effort.
The good news is a lot of that time and effort can be reduced by using certain search engine marketing software applications that are specifically designed for doing time-consuming SEO research and tasks.
You see doing your SEO work manually is worse than “doing time” at your favorite Maximum Security Prison. In fact manual SEO work just plain SUCKS!
One of these killer software programs that I’ve used to keep from gluing my eyes to my computer screen is SEO Elite by Brad Callen.
I’ve gotta say “It’s pretty cool”
There are several projects you can use to
- analyze your competition
- submit articles automatically
- check your rankings
- find authority sites
- and a lot more.
To be honest the main thing I use it for is the rank checking to track my progress, but I’m sure if I used some of the other features I’d see results even faster!
If you still do SEO the old fashioned way you are seriously wasting your life
(unless of course you actually enjoy it)
And if you aren’t hip to this cool search engine marketing software you can learn more about it at the: