(#93) Mind the Long Tail

long tail mattersIt’s been over 2 years since my last post here. Funny how things on the internet stick around whether you’re involved or not.

Here’s where my site currently stands for the following search terms

the coolest guy on the planet – #13
the coolest guy on the planet earth – #1

If you’re insightful this short lesson will give you invaluable knowledge on the importance of long tail keywords and how you can use them to transform your business.

(#94) 3 Simple Link Baiting Strategies

Link Bait

This post may seem to move straight away from Link Baiting Strategy from the beginning but stick with me because there is a point to be made.

Being “the coolest guy on the planet earth” (according to Yahoo!) means being generous. As a side pet project I simply want to support a few causes I feel strongly about. To be specific environment sustainability, clean renewable energy and peace on earth, and you may notice banners of these around this site.

Although this might be a bit idealistic I think it’s something we can all aim for.

So where am I going with all this?

Well for starters many businesses now support charities and many claim to be “green”. Often you’ll find statements on a companies products saying how they are using recycled paper or buying carbon credits to “help support the environment”.

In the big scheme of business I see this as a huge step forward and something that will raise awareness in the mass population, countrywide and worldwide.

Continue reading (#94) 3 Simple Link Baiting Strategies

(#95) The Secret Sauce of SEO: Social Bookmarking Services

As the internet evolves things change. One thing that has stayed “relatively” the same is the way SEO works.

The component I want to talk about today is linking a.k.a. backlinking…

See, as the internet changes there are always new ways to to market and distribute content and products that are often more effective than the old ones. One of these “new ways” to market more effectively is to leverage the massive number of social networks that have been created over the last 2 years.

Social= People Interacting

Network= Interconnected Group

So you see much of the work has been done for you already. By tapping into social networks you gain access to a large interconnected group of people that communicate with each other.

WARNING: Along with this new wave of marketing and SEO come a few precautions Continue reading (#95) The Secret Sauce of SEO: Social Bookmarking Services